LetsLaunch
LetsLaunch is a free product launch directory where SaaS makers publish instantly and earn genuine dofollow backlinks.
Overview
LetsLaunch is a free product launch directory aimed at SaaS and micro-SaaS makers who want immediate visibility without editorial delays. The platform emphasizes instant publication: products go live in under a minute and remain accessible through weekly boards, category pages, and search. To encourage long-term promotion, LetsLaunch grants every listing a real dofollow backlink as long as the listed product displays a small badge. The site also functions as a resource hub for launch strategies, including a database of alternative directories.
Key Features
- Immediate Listing Activation: New submissions are published at the moment of submission. The homepage states that there is no queue and no waiting list, with an expected submission time of under one minute.
- Dofollow Backlink Incentive: Each approved product receives a genuine dofollow link once the LetsLaunch badge is placed on its website. This backlink is claimed to be permanent as long as the badge remains installed.
- Community Upvoting and Leaderboards: Visitors can upvote products, which in turn drives ordering across the current week board and aggregated best-of-week and best-of-month pages. These rankings provide social proof and extra traffic to top entries.
- Category Hubs and Search: Products are organized under descriptive category tags such as AI, Marketing, SEO, and Education. A site-wide search field makes it possible to locate specific tools or explore niche segments.
- Reference List of Other Directories: The platform hosts a curated list of startup directories, annotating each with pricing (free or paid) and link type (dofollow or nofollow). This helps founders choose where to submit their products beyond LetsLaunch itself.
- Transparent Promotional Rules: The footer clarifies that listings earn their backlinks and that the site never sells them. While paid sponsored placements exist, they are separate from the organic listings and their SEO benefits.
How It Works
A maker submits the SaaS product through a short form. Once live, the product appears on the current week’s board and in the searchable archive. The community can upvote launches to elevate their position. For the dofollow backlink to become effective, the product owner must add the provided badge to the site’s code or template. The badge also signals support for the directory. The ranking resets weekly, offering each new launch an equal opportunity to reach the top.
Who It's For
LetsLaunch serves indie hackers launching side projects, bootstrapped SaaS teams, and solo founders who want to announce a release without spending on marketing. It equally appeals to marketers responsible for backlink acquisition due to the dofollow opportunity. The additional directory reference guide makes it valuable to growth-minded professionals mapping out a comprehensive launch sequence across multiple platforms.
Pros & Cons
The Good
- Listings go live immediately with no moderation queue, giving products instant visibility.
- Provides a genuine dofollow backlink, a rare perk among free startup directories.
- Submission process is fast and simple, matching the site's claim of under a minute.
- Community upvoting and weekly best-of pages can surface promising products to a maker-focused audience.
- Includes a curated directory of other launch platforms with annotations on pricing and dofollow status.
The Bad
- The dofollow link requires keeping the LetsLaunch badge active, which may clash with some branding preferences.
- As a newer directory, its audience size and traffic are likely smaller than established alternatives like Product Hunt.
- Rankings depend on upvotes, which can be unevenly distributed and give later submissions less visibility within a given week.
